Google Earth Offers Bird's Eye Advertising

Google has come out with an innovative way to locate places of interest via a unique mapping system. This innovative program, Google Earth, uses satellite imagery, maps, and Google Search to retrieve information. Three key search tabs included are "fly to" which utilizes a keyword or specific address to produce results, "local search" to search a particular area, and "directions" to get anxious individuals to their desired destination.

The potential this has for business advertising is great. Some businesses that have company logos on their roofs are already ahead of the game, but not necessarily because they thought satellite imagery would draw in clients or consumers. In yesterday's world, rooftop advertising was seen as a means to attract passengers in airplanes flying overhead. Even though satellite imaging is in its infant life, already businesses with rooftop logos are picked up in satellite images.

For businesses not in prime metropolitan areas or without rooftop logos, you can still gain from the free advertisement that Google Earth has to offer. Navigators can search for a particular category of interest to them in a city. For example, input an inquiry for "high schools in Saginaw, Michigan" and up to ten high schools in Saginaw will be represented by a clickable pinpoint. The pinpoint contains the address of the school and from there the user can get directions from their present location.

It is expected that this type of advertising is going to grow. Some realtors have already taken advantage of this new technology. These realtors are using Google Maps and Google Earth to allow users to find homes for sale in a particular area that include a photograph and pertinent information about each home for sale that is provided by that realtor. Google Earth is also a great tool for those wanting to check out the market in an area before opening up a business.

Some businesses that specialize in roofing are taking the plunge to try and do advertising for businesses who want to be noticed by aerial mapping and satellite imagery services like Google Earth. The discovery of this generally unused advertising space has unlimited potential for the future. A new wave of advertising that has been up above our heads the whole time may be getting ready to soar to greater heights.
For more information about Google Earth and to get a free download or paid subscription, visit http://www.earth.google.com.

 

SAMSA Acquires New Clients

Silver Creek Industries, Inc. located in Manitowoc, Wisconsin has recently become a SAMSA client for one of its subsidiaries, Open Windows. This entity creates stained glass that will be available to buy on their website when the site revamping is completed. SAMSA is converting their already existing site into a fully functional e-commerce site. Most products are available for viewing while the site is undergoing changes. The site changes will include a dealer locator. Also added will be a unique feature that allows guests to view prices of products only if they have an account. A form will be available to fill out on the site to request an account. Their site is located at buyow.com SAMSA expects to have more projects with Silver Creek Industries, Inc. in the future.

Home Storage USA, a home-based business located in Grand Blanc, Michigan, sells organizational products for a variety of personal and professional needs at very competitive pricing. SAMSA will be adding their product lines to froogle.com and is revamping their already existing web site. Their e-commerce site will display product information and will include an ordering process for customers who wish to purchase products. Their site is located at homestoragewarehouse.com

SAMSA has a great deal of experience in constructing e-commerce systems on sites. For more information on how SAMSA can help your business succeed in the growing world of e-commerce, check out samsa.com

Hartland Township, located in Livingston County in Michigan has recently become a client of SAMSA's. Referred to us by an existing client, Michigan Association of Municipal Clerks (michiganclerks.org), SAMSA is going to remove the frames from Hartland Township's already existing site and host it. The client will be able to edit the pages on their site using Macromedia Contribute. Their site is located at hartlandtwp.com. SAMSA expects their work on the site to be completed in two weeks.