Yahoo Inc. Introduces New Web Site Product

In competition to shine in the limelight and regain its "futuristic" search engine popularity, Yahoo Inc. has recently introduced a product that will be of great value to web masters and site owners alike.

With Yahoo! Search Builder, users are able to add custom Web search functionality to their site. What does this mean? You can create a search engine on your own website. It can be geared for whatever your website's topic may be.

From your website, a customer can input a keyword(s) to search for. They may then choose to search for it on your site or on the Web. What is exciting about the Web search option is that you handpick trustworthy sites to set as ones to search when this option is chosen. This opens up doors for networking with organizations that complement your own. For example, a supplier and manufacturer of similar items that both use this tool could help send traffic to one another. Yahoo! Builder includes a News search feature as well.

Web masters and/or site owners analyze their "mini search engine" to see what searches users are conducting through it. Traffic and user reports are also generated, giving owners an idea about the growth of their engine.

The success of this new tool depends on how many web gurus adopt it. Even in its early life, it is being compared to prestigious competitors and its potential functionality ranks among the highest. The downfall of this tool is that site owners aren't able to monetize, at the present time, on the user searches.

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