Google Earth Offers Bird's Eye Advertising

Google has come out with an innovative way to locate places of interest via a unique mapping system. This innovative program, Google Earth, uses satellite imagery, maps, and Google Search to retrieve information. Three key search tabs included are "fly to" which utilizes a keyword or specific address to produce results, "local search" to search a particular area, and "directions" to get anxious individuals to their desired destination.

The potential this has for business advertising is great. Some businesses that have company logos on their roofs are already ahead of the game, but not necessarily because they thought satellite imagery would draw in clients or consumers. In yesterday's world, rooftop advertising was seen as a means to attract passengers in airplanes flying overhead. Even though satellite imaging is in its infant life, already businesses with rooftop logos are picked up in satellite images.

For businesses not in prime metropolitan areas or without rooftop logos, you can still gain from the free advertisement that Google Earth has to offer. Navigators can search for a particular category of interest to them in a city. For example, input an inquiry for "high schools in Saginaw, Michigan" and up to ten high schools in Saginaw will be represented by a clickable pinpoint. The pinpoint contains the address of the school and from there the user can get directions from their present location.

It is expected that this type of advertising is going to grow. Some realtors have already taken advantage of this new technology. These realtors are using Google Maps and Google Earth to allow users to find homes for sale in a particular area that include a photograph and pertinent information about each home for sale that is provided by that realtor. Google Earth is also a great tool for those wanting to check out the market in an area before opening up a business.

Some businesses that specialize in roofing are taking the plunge to try and do advertising for businesses who want to be noticed by aerial mapping and satellite imagery services like Google Earth. The discovery of this generally unused advertising space has unlimited potential for the future. A new wave of advertising that has been up above our heads the whole time may be getting ready to soar to greater heights.
For more information about Google Earth and to get a free download or paid subscription, visit http://www.earth.google.com.